After the first “Pigeon” was created by Jeff Staple, he has now designed his second “Pigeon” for New Balance. The “White Pigeon” is a >Global SMU< and is going to be released at the 18.08.09. This shoe will be available at selected sneaker stores worldwide.In Germany you can get the “White Pigeon” at >Solebox< in Berlin or at >Thomas i punkt< in Hamburg. As you know that the sneakers of the SMU project are always strictly limited, you better be there at the release to be sure to get a pair.

Jeff Staple’s statement about the pigeons:

“I am very very excited and happy to be releasing another NB575 with the New Balance Team. Most of our fans and fans of the global sneaker culture are familiar with our Pigeon motif. I am proud to launch a new evolution of the Pigeon with New Balance on Aug 18th. As many people who live in cities know, the pigeon does not only have look and color. While most of them are grey, we decided to use this motif as our main color inspiration for everything from caps, to hats, to cameras, to socks. But have you seen an albino pigeon? It is a pigeon where the feathers are almost all white and only some hints of black or light grey. The feet and eyes are still the same pigeon pink color though. This even rarer pigeon is the inspiration for our new NB575 Shiro Pigeon. The “White Pigeon”. I love the final execution of it and I think it’s the perfect shoe for the summer time. The overall design is similar to the original 575 Pigeon but with new colors, some added reflective elements, and a new tongue label that hints at the inspiration. I am also happy to say we have increased production of the “White Pigeon” to approximately 1000 pairs for the entire planet. (About double what we did compared to the original NB Pigeon.) I look forward to thus launch with New Balance and more special projects in the future.” —jeffstaple

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