Dawn Brankley is the “Assistant Product Merchandising Manager for Kids and Lifestyle” for New Balance. We asked her to answer a few questions about her work at the New Balance. Here’s what she got to say:

Hi Dawn, what´s your role about within the New Balance Family ?

I am the product and merchandising manager for the EMEA kids category. I work closely with the design and development teams to create kids footwear for New Balance and also work with the global team to merchandise cool product for the region.

Why do you think is the Kids segment so important to New Balance?

Kids are the future, as New Balance is an expert in sports footwear we encourage kids to be active so that they grow up being healthy.

What´s your favourite Kids Style and why ?

My favourite NB kids style is the 576, we have some fantastic bright coloured shoes arriving for Spring Summer 2010 that follow-up from the autumn winter collection.

Our brand father Jim Davis said once – our goal is not to be the biggest, but to be the best – What does that mean to you?

Creating kids footwear with new balance is great as we have a dedicated team specialising in creating the best NB shoes. Working as a team is key to creating the best!!

Thank you very much for your time.

No problem, thank you.

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