New Balance introduces the 574 Clips Collection: This special collection was constructed from leftover materials salvaged from the New Balance’s Lawrence, MA factory. Made in the US and paying tribute to this domestic manufacturing, “USA” is stiched on the heel and tongue of every shoe. The 574 has been re-engineered to be more comfortable, slimmer and more flat in shape.

This collection is presented with an innovative marketing campaign to support the launch of the 574. 574Clips.com features 480 short videos of each shoe was made. To compliment the 480 short films, a Polaroid photo of the shoe’s experience is placed in the adequate shoe box. On the back of each Polaroid you’ll find the shoe’s limited edition number (like: 089/480), size and color. After you’ve got your shoe you can then visit the 574 Clips website and search for the exclusive video, which was created specifically for your shoe.

Each of these 4 colourway is limited to 120 pairs and will be available in September 2009.  The 574 Clips will retail at $75.00 at ten top U.S. retailers: Reed Space in NYC, Shoe Gallery in Miami, Bodega in Boston, Commonwealth in DC, Premium Goods in Houston, St. Alfreds in Chicago, Burn Rubber in Royal Oak, Sole Boutique in San Antonio, Goods in Seattle, and Undefeated in LA.

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