After three years of blogging about Sneakers and Streetstyle, Sneakerized is now celebrating its third birthday. Oliver and Mischa started the blog just to share their feelings and favourites in Sneakers and they never thought somebody would be interested in what they had to say. But the audience grow bigger and bigger during the years.

Now they want to celebrate the three years of blogging with their readers and started a big lottery on their page. Just visit www.sneakerized.com to check the whole story and the conditions of the lottery. And if you don’t know Sneakerized up to now, it’s time to check it out!

Tweet This Post

As we already reported a few days before, the next Solebox “Solemart” takes place in Berlin at the “Hafenbar” on April 4th. In addition to this Sneaker-Superlative-Event, there will be a Karaoke Contest and William Moustache Junior himself will perform for New Balance. You now have the possibility to recommend some songs, William should sing for New Balance.

All you have to do is to visit his Moustache Club Site and post the URL of your song from Youtube into the comment-area. With a little bit of luck your song will be performed at the solemart.

By the way… You should be there, too, because William will have some nice presents to give away!!!

Tweet This Post

…It´s not too late to join the club to win some nice prizes beside all the fame. You only have to send a picture of you or your Team to lifestyle@newbalance.de

To see all the prizes for the first 5 Teams, click here.

Below you will find some VIM´s (Very Important Moustaches) of the Club. If you want to get more information about Teams and Rankings check the NB-Moustacheclub Homepage.

Jeff Staples // Team Staples

Bearded Stiffler

Pistol Peat // Vibes Store

Sam Urai

Team Generals

New Bearded Lifestyle Crew

Tweet This Post

…the 10th of April 2010 at the famous “Hafenbar” in Berlin. The Solemart is the place to be for people who live and love the sneaker life. Solebox offers with the Solemart a real hot spot in the fashion city #1 Berlin for those consumers who are interested in sneakers. Brand like us are very thankful and happy to have such opportunities to chat with the sneaker people about the history, present and future of the brands, products and markets.

Please see below some pictures of the next Solemart location “Hafenbar”, Berlin.

pictures via Solebox. Check some more pictures from past events below.

Tweet This Post

We have decided, due to the huge success of the M577NG to make this style to a carry over from Spring Summer to Fall Winter. Beside the M577NG we will have another suede mesh 577 – the GNA! The M577GNA is a well known colourway as well and built together with the NG a very nice suede mesh offer. Of course they will be made in Flimby.

M577NG

M577GNA

Beside the 2 suede mesh options. NB will launch 2 high quality leather 577 versions. The classical colourways brown and black will have white seams and will be handmade in the UK. More information about 577 Dealers will follow after a jump.

M577BBE

M577KCM

Tweet This Post

Mother is a modern creative company at the intersection of advertising, graphic design, packaging, interactive, experience/events and product development. Mother New York is part of a ten-year old, independent global agency idea, which includes offices in London and Buenos Aires (Madre). Mother New York’s clients include LVMH (10 Cane), Johnson & Johnson (Rembrandt, KY, St. Joseph Aspirin), Dell Computers, Coca Cola Company (Full Throttle) and NBC.

Additionally, Mother creates everyday products like chewing gums, mints and books in collaboration with Blue Q.  Mother also recently sold the majority stake in their innovative Dogmatic Gourmet Sausage System and helped open the new fast-food restaurant concept in NYC.

Check some creative work project from Mother…

First of all we have to show the new MOTHER MOBILE. We think that a picture says more than 1000 words. They needed to have a new company car and decides to buy a nice, reliable car – a french one. An old Citroen. A Deux-Chevaux. A station wagon…

Of course Mother offers a lot more than a pretty nice company car. They also have worked for Virgin Music, Dell and Stella Artois in 2009, and….

…Mother has been named the 2009 Agency of the Year by Creativity Magazine. Mother: “It gives us great pleasure and a lot of pride to pass on the news that Mother New York has been named the 2009 Agency of the Year… Additionally, the award caps an astonishing period for Mother worldwide…”

Tweet This Post

The project, a creative collaboration between New Balance, Swedish film director Jesper Kouthoofd and New Balance Lifestyle agency of record, Mother New York, was designed to revolutionize the way New Balance connects with the consumer and creates a new method of communication with the brand’s audience. Over the course of eight days, the first 87 (of 365) films were shot in Stockholm in a truly collaborative effort. Mother, New Balance and Jesper worked collectively to build film sets, engineer the film shoot and bring the project into existence.

New Balance 365 has two central elements: A website which is both the hub and the creative workshop for all activity and an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock.

NewBalance365.com
The New Balance 365 website, designed to become a part of people’s everyday lives, moves away from the typical transactional model to one where the brand creates fresh daily content and utilities that become a part of people’s everyday lives-thus giving people a reason to interact with the brand daily. Each film features a New Balance silhouette that will be introduced as part of New Balance’s global spring/summer 2010 collection. After the film concludes, the featured style’s retail availability will appear on screen with detailed purchase information. “The films are designed to give you pause and prompt you to think about the way in which the idea of balance is being communicated,” stated Steve Gardner, strategic business unit manager for New Balance’s Lifestyle category. “We believe that by engaging the audience more often and in a richer fashion, we can build a deep and enduring relationship, one that goes beyond the purchase of a pair of shoes.”

In order to create content for the daily films, New Balance tapped Jesper Kouthoofd, the Swedish film director well-known for previous work with IKEA and Volvo. Signed to Ridley Scott’s RSA Films, New Balance 365 will be Kouthoofd’s first USA film debut. Working closely with Mother, all films were designed to creatively explore the idea of “balance”.

One film might feature dueling banjo players (each playing a different part of the same song) and another film might feature the balance between sun and clouds. According to Kouthoofd, “The film creation process itself was a balanced effort between New Balance, Mother and myself. The Mother team and New Balance came to our Stockholm studio and together, we hand-built each of the 87 set designs and various props with laser-cutters, vinyl-cutters, wood working machines, spray paint and sewing machines. We painted the entire studio grey so that we could shoot in all directions and with three camera and multiple sets, we managed to shoot about eight films a day with a combination of time-lapse, stop motion, high-speed and traditional shooting techniques.”

Stating why he got involved in the New Balance 365 project, Jesper commented “New Balance feels like an intellectual and timeless brand and I like that. I have always liked what New Balance stands for-both as a brand and their product.”

iPhone Application
In an effort to extend the creative reach of the project, each film will also be available as an iphone alarm clock application. Through interesting film and sound, the New Balance alarm clock wakes you up with something new and different every day and provides the user with a daily dose of “balance”. The app will also allow users to view their own sleep statistic and how they compare to others around the world. The iphone application will be available for download on the New Balance 365 site and for free.

“New Balance already has a devoted fan base; we wanted to deepen this relationship and give New Balance fans something interesting back,” said Linus Karlsson and Paul Malmstrom, ECD’s at Mother New York. “Hopefully, this is interesting and reason enough to want to interact with the brand, based on more than just the desire for a pair of shoes. That’s the main reason behind New Balance 365. In short, it’s a website, and an iPhone app, and a series of 365 films that explore the core of the brand’s DNA – what “the balance” really means in life. It’s about starting a conversation every morning for at least a year. We hope it will be useful and intriguing at the same time.”

Kouthoofd added, “All in all, I hope these films will make people happy for at least 20 to 30 seconds a day. I want them to wake up with a smile.”

The New Balance 365 project will appear online and in stores worldwide beginning on February 22, 2010. For more information, please visit www.NewBalance365.com.

ABOUT JESPER KOUTHOOFD
Jesper Kouthoofd is a multi-talented, film director, graphic designer, product designer, entrepreneur and all around renaissance man. He has directed spots for Sony, Volvo, IKEA, H&M, Mitsubishi and more, demonstrating an all around command of storytelling, performance and striking visuals. Aside from founding his own design firm, production company, technology company and branding firm he was also a co-founder of one of Sweden’s leading jeans brands, ACNE. Jesper’s eye for detail, art and overall aesthetic make him
a perfect fit for the New Balance Lifestyle campaign. Additionally, his widespread experience in animation, set and prop building make him an ideal production partner. His credentials say it all.

And now click here to check out the new page.

Tweet This Post

The 365 Project is a collection of 365 short films combined with an iPhone alarm clock application. You can get the ‘App’ for free at apple.com or check the new page newbalance365.com. NB365 works for the iPhone and the iPod Touch. If you have downloaded the ‘365 App‘ once, you´ll have 365 ways for your alarm clock to get up in the morning.  Also you can  track and compare sleeping the habits of all users woldwide.

Check the first impressions and the reactions…

“Best alarm clock yet

by ILOVE2WAKEUP This app is super cool. The films are actually really well done and I love that it keeps track of your sleeping/waking up habits. Well done New Balance!”

Tweet This Post

***SNEAK PREVIEW*** enjoy a little dose of balance every day at http://newbalance365.com/ starting Monday 22.02.2010.

Check the youtube Sneak Video…

Tweet This Post

The very limited edition will be delivered to 4 stores in 4 cities.

Asphaltgold – Darmstadt

Berlin – Solebox

Cologne – The Good Will Out

Frankfurt – Azita

Check this shoe live and instore and feel the quality of the handmade M1300J.

An absolut eye catcher at the shoe is the original heel clip. The ENCAP is made out of two elements – the PU Clip in the heel and an EVA Cushion Element in the soleunit. The ENCAP used to give the runner the needed support for supination or pronation. That means that the runner had the maximum support in terms of stability and cushion. Nowadays the PU Clip is not that bulky anymore. Beside the ENCAP, New Balance worked with the finest materials only to give the 1300 an exclusive vintage look. The 1300 was one of the first running shoes with an EVA Soleunit. The EVA Material is lighter than the materials the industry used before and gives the runner more cushion.

Tweet This Post