News
Interview with NB Japan

We asked Tetsuya, Men’s Lifestyle Product Manager of New Balance Japan, a few questions about the Feral Creation Collection which was released three days ago. You can have a look on the interview in the >Restricted Area<. Just sign in and get some exclusive informations. (weiterlesen…)


Till Jagla, Lifestyle Manager of New Balance Germany, explains the >Global SMU Project<. We asked him a few questions about the new program and he was so nice to talk about it for the very first time. If you want to know more about all this now, just lock yourself into the “Restricted Area” and get the interview.
We asked Robert Ward, Category Lifestyle Manager of europe, for an interview – and we got it. Robert Ward is responsible for the products of the entire european Lifestyle segment and therefore he could give us an exclusive view into the company.
In Italy the 991 model is one of the customers favourite. In this season, NB-Italy sold so many shoes like long time no see and it was not least the credit of the 991. Nicola Mercatali, Lifestylemanager of Italy, gave us an interview about the situation.
The Sneaker-nerds from